Fundraising Insights

Read our fundraising insights and advice.

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

Read other articles in the series:

Watch our webinar recording: Using a Gift Table to Plan for Fundraising Initiatives



Gift tables are useful tools for steering your fundraising program. They allow you to quickly understand the dollars and donors needed at different levels to meet your goal—and what you and your team need to do to get there.

Campaigns, Gift Tables

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

Read other articles in the series:

Watch our webinar recording: Using a Gift Table to Plan for Fundraising Initiatives



One of the most valuable features of the gift table is its ability to uncover gaps in your plan. To reveal these gaps, gift tables factor in the number of prospects you need for the number of gifts required at each level. We generally use a three-to-one ratio: If you need five $50,000 gifts, you likely need at least 15 potential prospects.

Gift Tables

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts. 

 

Read other articles in the series:

Watch our webinar recording: Using a Gift Table to Plan for Fundraising Initiatives



If you have ever worked on a campaign, you likely used a gift table—it’s the tool that suggests how many gifts you’ll need at each level to reach your goal.

Far less common, however, is the use of the same tool for annual planning. But why? At Campbell & Company, we are big proponents of gift tables; we recommend using them as your roadmap for all your fundraising efforts.

Fundraising Planning, Gift Tables

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

 

Read other articles in the series:

Watch our webinar recording: Using a Gift Table to Plan for Fundraising Initiatives


 

In my 35 years in development, many tools have come and gone, but fundraising professionals have consistently used gift tables to organize their fundraising efforts. Constructed effectively, gift tables bring clarity to our work, allowing us to gut check our goals and share with others how almost any type of fundraising effort can be successful. It’s a campaign design boiled down to its simplest form.

Gift Tables

We are in a constant state of change these days.

 

Organizations are working to set realistic goals for the year, increase funding to make up for short falls, continue with capital or programmatic priorities, and launch new initiatives to meet elevated needs. At the same time, board members are putting pressure on senior leaders to project fundraising revenue for the year, even as they acknowledge the uncertainty affecting fundraising efforts.

 

How can your team navigate this tricky situation? Enter fundraising scenarios.

Fundraising Planning, Campaigns

Updated, accurate prospect and donor data supports campaign and major gift success. Understanding where your prospects are in the relationship management cycle, their philanthropic capacity, and recent giving can inform important strategies to get you closer to your goals.

As you plan and execute a fundraising initiative or campaign, prospect and donor data will play a critical role in each phase of the process—and our fundraising planning software Beam Insights can help you along the way. Beam Insights analyzes information from your database and displays it in an easy-to-understand format.

Campaigns

Successful fundraising balances the art of persuasion and the science of behavior. The art, crafting a compelling case for support that can persuade a potential donor to invest, complements the science, understanding the donor’s giving patterns, interests, and financial capacity to give.

The art is learned over time as a fundraiser grows in their experience; the science, especially in understanding donor capacity, is right at our fingertips—we just need to know how to find it. Data analytics is at the heart of understanding donor capacity, and you do not have to be a data expert to access this information.

Donor Capacity

Over the past several months, many organizations have seen an influx of new donors. Organizations focused on racial justice. Social service agencies. Hospitals. The list goes on. If your organization has experienced an uptick in support, we encourage you to first focus on retaining these supporters beyond the crisis moment.

As you work to make a strong first impression, engage donors meaningfully, and quickly renew them, consider future upgrades. Which of your new supporters have the potential to become major donors down the road, and where should you place your focus?

Fundraising Planning, Crisis Fundraising

For almost every nonprofit organization, COVID-19 has placed a strain on essential resources in one way or another. Some are fighting to remain viable in the face of a total shutdown of their operating model. Others are experiencing skyrocketing demand and an outpouring of generosity from their communities. Still more are somewhere in the middle.

What all organizations have in common, though, is continued pressure to raise money at or above previous levels, all while trying to conserve resources in an uncertain environment.

To thread the needle between increased fundraising needs and scarce resources to meet those needs, you’ll need to think critically. Our Strategic Information Services team recently shared a process all organizations can follow—in as little as three weeks—to develop a crisis fundraising strategy using their donor data.

Beyond following that all-purpose process, we recommend using an approach tailored to the way the pandemic has impacted your organization. Below, we walk through fundraising approaches designed for organizations facing three different realities:

  • “We are fighting to survive.”
  • “This is our moment.”
  • “We’re not on the front lines, and we’re not sure what we should be doing.”

Fundraising Planning, Crisis Fundraising